LITERATURE
Marketing Material
Established and implemented new brand guidelines for marketing collateral related to Ads, Brochures, and Manuals.
Created Ad with art direction from Delta powerpoint slide above.
Business card redesign - Shown are a few samples with selected design at the top.
Delta brand recently retired, I established
brand guidelines for new Infiltrator look - Multi-page Manual.
Update Advertorial shown above to newly
established brand guidelines.
Ad to promote company product used in print, on-line and email campaign.
Info Graphs & Charts
Small sampling of my InDesign and Illustrator work related to manuals, catalogs and presentations.
Page layout and graphs created in InDesign.
Graph created in Illustrator for internal presentation.
Chart and line drawings created for state specific Ohio manual.
Chart and page layout InDesign, line drawing in Illustrator.
Graphic created for a quarterly meeting meeting. Created in Illustrator.
Custom graphs created in InDesign
for a state manual.
2025 Calendar
Infiltrator requested that I incorporate several children’s drawings into their annual safety calendar. To make it more visually engaging, I deviated from the usual corporate color scheme and highlighted the three winning drawings by adding a classic film strip effect. I also emphasized important dates on the calendar, such as shifts, paydays, and holidays, to make them stand out more clearly.
Cherne Catalog
& Support Material
Developed comprehensive support materials to showcase our full line of offerings. This includes crafting engaging sell sheets, impactful mailers, and meticulously designing and maintaining catalogs.
All graphs created in InDesign.
Special Finish P Traps
Created dynamic new product introduction page that adheres to the latest brand standards, tailored for both retail and wholesale channel teams.
Our product is now accessible at renowned retailers such as Lowes, Home Depot, Wayfair, Amazon, and Menards. As the market for special finishes evolves, our product line remains at the forefront, continuously adapting to emerging trends.
Click the logo to see the product and on-line digital support
Do-It Best
2015 & 2018
In 2015, I spearheaded the creation of a compelling program launch piece to unveil Keeney’s extensive plumbing repair line, comprising over 260 SKUs, to DIB members following the company’s acquisition.
In 2018, I collaborated closely with the DIB Brand team to refresh the design of our entire product range, ensuring compliance with prop65 regulations. Notable elements such as the category icon in the upper right corner and the distinctive blue bar on the card were seamlessly integrated, drawing inspiration from the successful PlumbPak design.
Plumb Pak Brochure
As a designer, I crafted an engaging introductory trifold brochure to unveil the innovative new packaging for Plumb Pak to the market. This comprehensive program covers eight repair categories, encompassing a vast array of over 650 SKUs.
Our revamped packaging is now available for purchase at Menards, Orgill, and Aubuchon Hardware, providing customers with easy access to our extensive product range.
Plumb Pak Brochure
As a designer, I crafted an engaging introductory trifold brochure to unveil the innovative new packaging for Plumb Pak to the market. This comprehensive program covers eight repair categories, encompassing a vast array of over 650 SKUs.
Our revamped packaging is now available for purchase at Menards, Orgill, and Aubuchon Hardware, providing customers with easy access to our extensive product range.
TimeOut
Developed introduction piece for an automatic shut-off valve tailored specifically for the wholesale market.
Shower Head Program
Creation of a multipage catalog to introduce Keeney’s new line extension for shower heads. This comprehensive catalog features trilingual packaging, showcasing over 35 SKUs in various finishes.
Our innovative shower head program is now accessible in hardware stores across the United States and Canada, offering customers a diverse selection of high-quality products.
