Other Projects
Freelance
CD Cover & Booklet
I met The Machine, a Pink Floyd tribute band, a couple of years back and struck up a friendship with them. After one of their shows, I was chatting with a band member who mentioned they needed assistance recreating their logo for their website. I happily took on the task and provided them with the redesigned logo.
About a year later, they reached out again, this time asking if I’d be interested in designing the artwork for their upcoming CD. The request included the artwork displayed here, with the band providing the selected images for reference. It was a pleasure collaborating with them on this project.
Package Prototyping
Photo Illustration
Keeney Manufacturing sought to upgrade their packaging from outdated skin pack technology to the more contemporary blister type. Tasked with this challenge, I was determined to provide a compelling visual solution to showcase the new packaging concept to retail accounts such as Do-It and Menards, securing their buy-in.
Utilizing a blend of Photoshop, KeyShot, and Illustrator, I crafted realistic package mockups before finalizing and ordering the tooling. This proactive approach allowed us to keep the project on track within a strict timeline, ensuring seamless progress from concept to implementation.
Freelance
Package Redesign
Redesign project aimed at revitalizing and fortifying the Enhance Pickleball brand packaging. Enhance Pickleball is keen on expanding its product range and establishing a more robust brand presence across both retail and online platforms. I presented two distinct design concepts for evaluation and consideration, each crafted to enhance the brand’s visual identity and appeal to its target audience
Current Package
In the market and available on-line today.
Option 1
Updated look and feel similar to todays packaging with added visuals. Added in-use product imagery and yellow pickleball for improved product awareness at retail level.
Option 2
Full color card for added visual strength. Green bar with reversed larger EP logo for brand presence. Recommend pickleball on all packages for more cohesive merchandising.
Freelance
Image corrections - Photoshop
I recently received a request from a new bride to make minor color adjustments and image corrections to the photos taken by her professional photographer. Upon completion, the bride expressed her satisfaction with the final results. In the spirit of full disclosure, the bride happens to be my daughter, along with her new son-in-law.
Original
The bride and groom lacked clean images where they were looking at the camera and they disliked the flower effect.
Corrected
Removed flowers and metal piping above bride, fixed sunglass marks on groom & minor color adjustments were made.
Presentation images
Photo Illustration
As a designer manager, I oversaw the creation of two images for the revised toilet repair program, a crucial initiative aimed at retaining business at Lowes. These images were specifically requested by the sales team for inclusion in their presentation deck.
Additionally, I proposed merchandising signs designed to effectively guide consumers to the correct repair parts. One notable aspect was the inclusion of an image depicting an 8-foot bay layout, seamlessly combining Keeney and Oatey parts while strategically greyed out competitor parts to maintain plan-o-gram position.
The presentation proved to be a success, and as a result, we successfully maintained our business relationship with Lowes.
Freelance
Candle Label Design
Contracted to create a label for a coffee-scented candle for a company based in Southern California.
