gary Cutting
CREATIVE DESIGN
BRAND STRATEGy
CONSUMER MARKETING
Welcome!
I’m delighted that you’ve taken a moment to explore some of my recent endeavors. It seems that something on my journey has piqued your interest, so let me share a bit more about who I am and how I’ve arrived at this stage in my career.
For over two decades, I immersed myself in the vibrant world of design and marketing at Keeney Manufacturing, a respected plumbing company. Within their dynamic environment, I held various roles within the graphic and marketing department, serving as both a hands-on designer and manager. The family-owned ethos of the company fostered an environment ripe with opportunities for creativity and growth.
During my tenure, I spearheaded the development of product lines showcased in leading retailers such as Lowes, Menards, Orgill, and Ace Hardware. From crafting compelling marketing presentations to orchestrating successful product rollouts, I’ve curated impactful experiences across multiple channels. My portfolio includes a spectrum of deliverables, from marketing collateral and retail packaging to digital content and POP signage. Notable achievements include the redesign and reintroduction of the Plumb Pak branded product line and enhancing retail packaging for Ace and Do-It, which are showcased here.
But none of this would have been possible without the collaborative spirit of my dedicated team. Together, we navigated challenges and celebrated victories, united by a shared vision for success. Whether engaging with customers, suppliers, or internal stakeholders, I’ve always championed a collaborative approach to bring innovative design to market.
My professional journey took an unexpected turn when Keeney Manufacturing was acquired by Oatey in 2019, just before the COVID-19 pandemic reshaped the business landscape. Despite the challenges of this transition, I remained dedicated to my team and successfully navigated the changes, driving new initiatives and innovative programs—such as those developed for Home Depot in the wholesale market—to help grow the business. Unfortunately, in 2023, as part of a company-wide restructuring at Oatey, my position was eliminated. While I deeply valued my time at Oatey and celebrated many successes with the team, it was clear that it was time for a new chapter.
With a solid foundation in design, I made the transition to freelance work, which ultimately led to my current contract role with Infiltrator. A selection of my work is featured in the following sections. While I thoroughly enjoy collaborating with Infiltrator, I am always open to exploring new opportunities and exciting projects. I invite you to browse my portfolio to discover the range and depth of my work.
Thank you for your time and consideration!
Fundraiser run for ovarian cancer 2023
That's me on the right with my daughter!
Things I enjoy!
Beyond my family of course!
Live Music
outside concerts
Pickleball
As often as I can!
Jeeps
Top dowN - doors off